There’s a very good reason why finding the
right ones and closing them seems next to
impossible, no matter how hard you try…

Here’s how a simple program works for hundreds
of Realtors across Florida.

Here is the blunt truth about making these work, and one
remarkable method that actually shows you a doable and
easy way to close these sales.

What do top agents say about Chris McLaughlin’s Sold Out & Standing Room Only ShortSalesFormula Seminars? “Your seminar was very informative and comprehensive with brilliant strategies and ideas to help agents serve clients involved in the short sale process. Any agent that says no to attending this class is saying no to being the best prepared to serve their buyer and seller clients in our current market.” Gary Ubaldini, over $560 million sold The Gary & Nikki Team Keller Williams Realty Palm Harbour Over $560 million sold Top 40 Company Agents Worldwide Since 1994 _____ “I felt your material was excellent, well organized and creates a great guideline from A-Z to get to a successful short sale close. Your clear speaking ability and style was enjoyable and as an experienced Broker I learned many new things about this “new” segment of our industry Your seminar has generated a renewed interest with our office and I am implementing some procedures that will help facilitate these sales. The seminar was valuable and I look forward to educating more of our team and taking advantage of our current and future market.” Justin J. LaManna Broker /Homevest Realty Orlando, Fl _____ “I thought about it for days before signing up for this "Short Sale" seminar. Several agents assured me it was a waste of time. However, I need education on this subject so badly that I decided to go ahead and take a chance. I loved it! The information was presented in a clear and concise manner and was so pertinent to all I am doing in the real estate market today. You are an awesome trainer, Chris. It is obvious that you live this as much as the agents and investors in your audience. Your handout is easy to follow and is packed with every form and piece of information we need to master the short sale/foreclosure market. Thank you for putting this seminar together!” Glenda Dunn, Broker/Owner Dunn Realty Group Ocoee, FL _____ “I wanted to follow up on my earlier e-mail regarding your outstanding short sale seminar in the Orlando area. This was the most memorable seminar I've attended in a long time, and I am sure that each member of our audience feels richer for the experience to hear your strategies for short sale transactions. I also want to thank you for the enthusiasm and excitement you generated by your fascinating approach to a complicated subject. I left the seminar confident I had sufficient knowledge to handle short sales. You might like to know that today - just days since the seminar - I have agreed to list two short sales in SW Orlando. Again, thank you for the valuable tips and the comprehensive reference material provided at the seminar.“ Clem Monge, ABR, GRI, Realtor Broker-Owner Orlando World Realty, LLC _____ “I just wanted to take a minute to thank you for assembling such an organized "Short Sale Specialist" class. I have been to many FORCLOSURE SALES SEMINARS, and they just are pale in comparison. The weight of the information given was increased by your unique qualifications, Real Estate Broker, and more importantly, an Attorney! The guys that normally give us so much trouble, actually offering a helping hand. This is a DO NOT MISS event. I have never seen such interest in a seminar setting before. You could hear a pin drop. You are offering information that would take years to compile on you own and procedures and tactics that may have never been learned. You have the gold mine, we just needed to bring the pick ax to get to it. I am digging for gold and have you to thank. Just mining some gold,” James Konet, Realtor, Designated Short Sale Professional _____ “I attended your Short Sales Certification seminar yesterday in Orlando and I came away with a wealth of knowledge that I need to improve my ability to help my clients who are forced to do a short sale. The tips you gave us, starting with what to include with the listing agreement, as well as step by step instructions on how to conclude a successful negotiation with the bank and what to expect was very informative. Your knowledge and experience in this field is apparent, and I thank you for sharing it with us.  I will not hesitate to recommend your seminar to others.” Pat Comstock, GRI, DSP Keller Williams - Plant City _____ “Chris teaches with such insight and and does not allow the topic to get sidetracked. Very good for those that are just getting started to learn Short Sales, and those that need negotiating techniques tuned. Chris will keep you focused and awake. This is the most important class you can take of your Real Estate career. You will be excited, full of knowledge, and confidence when you leave after investing just 7 hours to learn what will be the most incredible market for the next 3 - 7 years.”   Michael Brenner Winter Haven, FL Short Sale Specialist

By Chris McLaughlin, MBA JD

There is a complete approach to closing short sales that really works. That’s why I’m so deeply concerned when I see Realtors who want to take on short sale properties, make an honest commission, and thrive in this hot new market, but instead get disappointed with their efforts...

Half-truths and false information are everywhere, and they are of deep concern to me. I’ve decided to step forward and present the truth about how to close these sales both easily and quickly, with your clients needs in mind, and with the lender actually on your side...

If you’ve tried before to make them work, and done nothing but run into brick walls, it’s probably NOT YOUR FAULT. In fact, there are several very real reasons why you weren’t able to close them – why your sales efforts were probably doomed from the start. But with the latest techniques in hand, I promise...

You can close 50%, 60%, even 75% or more of your short sales, whether or not the client has even missed a payment yet, or is already in pre-foreclosure, or believe they’ve exhausted all their options with their lender. What I see in short sales methods can be grouped into two main areas, and both give me pause for concern...

One: The Ridiculous And The Ignorant

Too many sales agents are afraid to take on short sales. They’ve fallen for the scare-stories from other Realtors.

Maybe you’ve heard these sales are too complicated, the lenders are uncooperative (and sometimes hostile), or they get auctioned before a buyer can be found. Any of these can happen, but mostly to agents who are unaware... which is common to those who haven’t learned to navigate the short sale process with a systematic, proven method.

In other words, they’re only taught enough about the process to get them into trouble, waste their time or (worse!) waste marketing dollars.

So they get started when a short sale opportunity comes their way, it falls apart, and they blame themselves! But nobody ever showed them the ins and outs that they must know to put these things together properly, and get them closed.

Two: The Magic Solution

It drives me crazy. It seems its one extreme or the other. Either realtors are fearful because they don’t know enough, or they’re overconfident because someone has sold them a bill of goods, telling them they have a silver bullet.

Sales agents know that they have a profound effect on the financial future of a family when they agree to take on a short sale, so they know they have to get it right.

But on the other hand, there are those Internet courses that promise to make you a short sales expert in 2 quick hours. This one doesn’t even pass the snicker test. Let me tell you, if it was that easy, every agent in Florida would be rolling in cash by now.

Actually, that cash is out there for agents who know how to work the process. And it’s not tough. But it’s going to take more than two hours in some online “educational” hustle. I can say this as a broker with 5 offices, and having closed over 100 short sales in the last few months alone.

Lies, Lies, Lies! Myths About Short Sales

Don’t fault yourself if you’ve fallen for any of the following. There are a lot of lies and rumors out there about these kind of sales. You’ll find they are a lot easier and will make you bigger commissions than you’ve been told.

Have you heard these lies?

1. Short sales are hard.

False. If you can walk a buyer through a mortgage application and negotiate a sale (things you do every day) you already have the skills necessary to complete short sales. All you need is a proven procedure.

2. Sellers in financial trouble have already ran through all their options with the bank.

You would be amazed how seldom buyers are even aware of all their options, let alone pursue them. So many of them feel too guilty or intimidated to be pro-active in seeking out remedies. I’ll show you how to become their best option.

3. They take too much time, and are not worth the trouble.

What if you were shown a streamlined process where all documents could be submitted, all i’s dotted and t’s crossed, so you could close some of these in less than 90 days?
 

4. The bank will try to cut my commission down to nothing.

Not if you know these simple ways to protect yourself that I’ll teach you. Let ‘em try … You’ll have both barrels legally loaded for bear.

5. The house payments have to be so far behind that the bank is ready to foreclose anyway.

This is a common myth. It doesn’t matter if the client is current, or even ahead in their payments. What matters is if they can prove a hardship, so they will eventually miss payments unless they can do a short sale now. Here are some possible reasons:

• The homeowner just lost their job, and has no reasonable expectation of finding a new one, or one paying anywhere near how much they used to get
• A wage earner suffers a long illness, and family income drops
• Divorce cripples the family’s ability to pay
• Their A.R.M. has adjusted up, boosting the payment out of reach
• A reduction in salary due to workplace concessions, demotions, etc. For now, they are reduced to living off their credit cards or are quickly draining their savings. Either way, they’re not going to be able to make that payment much longer.
• Job transfers happen, and this may be out of control of the homeowner. If the house can’t sell at a price to cover the mortgage, a short sale may be necessary to prevent abandonment and foreclosure.

6.The banks aren’t going to take an offer that’s below fair market price of the home.

More nonsense. I can show you how to present an offer to a lender far below current market price. The banks aren’t stupid. If they know their loan is, or is about to be in danger, they’ll want to cut their losses.

That’s the best thing about what I teach – it turns out to be a win-win.

Foreclosures and auction sales hurt the bank in at least three ways:

• They lose on how much they finally get for the property – often below fair market value
• The time they have their money tied up, waiting to recuperate, when it could be earning thousands of dollars in interest otherwise.
• Lenders don’t want foreclosures because the loans get classified as “non-performing,” which limits the ability of the bank to make future loans.

Ouch.

So, I show you how to present your offer to the bank in a way that they see it’s in their best interest to settle. Easy enough to do, once you know how to prepare the package, and who to present it to.

7. The home has to be listed at market price before the bank will listen to you.

I’ll bet you already know that this is wrong, if you read #3 above. The home doesn’t even have to be on the market in order to offer a short sale to the lender.

If anything, it's more about how you interview insolvent clients, the secrets to gaining their trust, the 8 no-fail techniques for processing the client’s file, and how you follow up.

Are You Ready For A Serious, Honest & Systematic
Short Sales Method That Really Works,
Based On Sound Business & Legal Practices?

PREPARE TO BE AMAZED – at having the secrets to being able to easily tap into and work this dynamic market, freshly emerging in the present economy, yet known by so few. Imagine the pride from your sales accomplishments (and even some jealousy from other agents) that other agents can only dream about in times like this.

SEE YOURSELF actually eager to grab that phone and help out the next prospect in trouble with their mortgage, all because you know how to get them out of trouble ... and earn a healthy commission in the process!

So just what is this Short Sales Secret? Please: don’t think there’s going to be one magic secret to this process. There’s nothing secret about being able to close these sales. But here’s why my confirmed process will work for you, despite what you’ve heard about the others, or maybe even tried yourself...

Short Sales fail for three major reasons...

First of all, lack of thorough training. Even though the process is not difficult to learn, you need to have this down cold. Lack of preparation usually comes from not having a complete grasp on things, and is the number one reason for failure to close short sales.

Second, the same goes for the process itself. There’s a lot of tricks, traps, and techniques you need to know and look out for.

Third, you should have detailed check sheets for qualifying leads, preparing the package, negotiating with the bank, and closing the sale. In other words, if you don’t have a field-tested system, you’re bound to fail.

I directly approach and help you overcome each of these common “failure factors.”

And as if that wasn’t enough, I give you even more!

16 important tactics that prove my Short Sales Mastery course is superior to all others:

1. Unique methods for finding clients who need to make a sale, and are hungry and grateful for your expertise
    
2. Four criteria you must know about qualifying candidates, or waste weeks of your time on bad leads.
    
3. Speaking about qualifying candidates, the three hidden landmines that can blow up your sale if you don’t know about them
    
4. The nitty-gritty of foreclosure, so you can stop it in its tracks, including its timeline and its 3 phases
    
5. Top causes of why homeowners go into default, and how to use these reasons to your advantage in negotiating with the bank.
    
6. My verified 8 Step System for closing short sales.
    
7. The 2 Overlooked Income Opportunities for you after the sale.
    
8. How to get the lender to agree it’s in their best interest to accept your offer.
    
9. How to make it a win-win for all involved, and earn a fat commission check at the same time.
    
10. How to slash your closing time to as little as 60 days.
     
11. How to get the lender to accept a short sale before the homeowner misses a payment.
     
12. The 6 best sources for uncovering leads, and the top 2 that work the greatest ... save hours spent by others who chase down blind alleys
     
13. Top 6 reasons lenders reject short sales ... and how to convert these to a successful close.
     
14. The dirty little secret the bank doesn’t want you to know ... and how to leverage that into a sale
     
15. The one form that can help your client save thousands of dollars of tax grief
     
16. A blueprint of the entire process that takes you by the hand, walks you through it all, and leaves no stone unturned.

In other words...

You Get a Roadmap to Show You
How to Make Huge Commissions
Fast & Easy From Short Sales

Friday, September 5, 2008 9:15 - 4:15 PM Seminole, FL Seminole Recreation Center 9100 113th Street North Seminole, FL 33722 View Larger Map

My system is as simple as painting by numbers. No matter what you’ve heard about short sales, once you go through my seminar, you’ll see the whole route to take like a kid sitting in front of a connect-the-dots picture.

Imagine being one of the few experts who actually makes money in this market! There is a huge demand for agents who actually understand this process.

With skills you’ll master from my seminar, you’ll get a coveted credential: the Certified Short Sale Specialist certificate. As a Certified Short Sale Specialist, you’ll have the necessary skills to handle crisis negotiations with clients and banks, earning high commissions with your new skill set.

But I have to warn you…

I’m Only Teaching This Seminar to a
Limited Number of Agents.

Let me be frank — in order to defend the value of the skills I’m teaching my students, I’m not letting this out of the bag to everyone south of the Georgia state line. It’s like I’m giving out leases on a high-yield diamond mine ... it’s that valuable.

But the most potent method can get diluted if too many people flood the market with it. So there’s no guarantee I’ll give this seminar again, because I don’t want these secrets known from the Panhandle to the Keys. I want to protect the knowledge my students get, and a good way to do that is to limit how many people get access to this dynamite material.

And please be advised: now that word’s getting out about the value of this information, seats are going fast.

If you want clients and investors alike lining up at your doorstep, begging you to take their listings and pay your commissions, then you should jump on this offer now.

Click on the link below, and I’ll guarantee you a seat at my Seminole Florida Seminar on September 5, 2008, and for the ridiculously low price of $97.

Click Here Reserve Your Seat Now!

I Guarantee that You'll Think This is the Most Comprehensive Full Day Short Sale Seminar You’ve Ever Attended, Or I'll Refund 100% of Your Investment — No Hassles and No Questions Asked

If you don't think this is the most impactful 7 hours of your time understanding short sales then you will get a full refund without any questions asked.

That's right! Not only will I refund your money, but I will let you keep absolutely 100% of the materials we distribute at the event! That's amazing value that you can keep just for attending my seminar.

My accountant warned me that people might take advantage of this strong guarantee and ask for their money back even if they truly believe in the program, but I am a lot more trusting than my accountant and prefer to believe that people have fundamentally good intentions. Maybe I am crazy, but that's how I like to live my life.

I like to believe in people — in people's ability to take control of their lives, define what their dreams are, and then take action on those dreams... all they need is a helping hand.
And so that's what I am here to do... offer you a helping hand in navigating these pre-foreclosure waters

I’ll look forward to seeing you there.

Yours for bigger commissions more often,

Chris McLaughlin

Chris McLaughlin, MBA, JD
President, Loss Mitigation Training Institute LLC
Member of the Florida Bar Association
REALTOR and Broker

P.S. As a Certified Short Sales Specialist, prospecting will be easier than you ever dreamed. You’re about to become the leading authority in your area everyone turns to when they want to get a client out of foreclosure or pre-foreclosure trouble.

Picture crowds of people pleading for you to work your magic. Far different from what most realtors are experiencing now. Click here to sign up for a seminar that can make your income soar.

P.P.S. This seminar is filling up fast. Do yourself a favor and sign up now, so you don’t get stuck in the back row or (worse!) get left out in the cold.

Please click on the order link below to save your seat.

Click Here Reserve Your Seat Now!

P.P.P.S. If you are not going to finally get a method of making sales in this market, then how is your real estate career going to survive? I hope you have learned that this program offers a tried and true method without the half-hearted attempts of some of the others out there.

I simply teach the best, most comprehensive course available, because I am a real estate Broker, a licensed attorney in good standing with The Florida Bar Association, and an accomplished MBA who’s honed this method after overseeing hundreds of these sales.

I offer a unique program that brings you the biggest opportunity in this down market, from the most qualified source available. Why fool around with anything less?